2023 CES | Multiple blockbuster concept cars make a stunning debut, packed with highlights and countless exciting highlights!

On January 9, 2023, Beijing time, the four-day International Consumer Electronics Show (CES 2023)—the world's largest, highest-level, and most influential event of its kind—concluded in Las Vegas, USA.

 

At this year's CES, "integration" has emerged as a major keyword. Collaboration among companies across the automotive industry's upstream and downstream sectors is thriving, alongside advancements in areas like autonomous driving, smart cockpits, artificial intelligence, high-performance chips, and even the metaverse. So, where will the winds of future automotive technology ultimately blow? You might just find the answers at CES 2023. Our editor will guide you through a roundup of the dream-like concept cars, cutting-edge industry insights, and emerging technologies such as visual sensors showcased at this year's event.

Concept design leads the future direction of automotive trends.

Mercedes-Benz Launches "Tech to Desire"

At CES 2023, Mercedes-Benz delivered a comprehensive showcase under the theme "Tech to Desire." The company unveiled its intelligent lane-change and navigation-assisted driving features, featuring a combination of sensors and cameras that continuously monitor the surrounding environment, allowing it to seamlessly overtake slower vehicles.

 

 

The DRIVE PILOT driving assistance system has achieved Level 3 automated driving, enabling drivers to activate the Level 3 conditional automated driving mode at speeds up to 60 km/h on suitable highway sections or during traffic congestion.

 

Meanwhile, Mercedes-Benz announced that the ALC (Automatic Lane Change) feature will enter the North American market this year, while SAE Level 3 conditional automated driving will debut in Nevada and California later this year.

 

 

BMW: First Concept Car Built on the New Platform

 

At this year's CES show, BMW Group unveiled the BMW i Digital Emotional Interaction Concept Car (Dee). The significance of introducing this concept car lies in its ability to forge an even stronger connection between people and vehicles.

 

 

 

BMW’s innovative e-ink design comes in up to 32 different colors—allowing not only the car body to change hues and display various patterns, but even the wheel rims can be customized. It delivers a stunning visual experience that truly catches the eye. And inside the vehicle? Not a single physical button in sight.

 

 

 

Dee’s entire windshield can double as a display—allowing all the information normally shown on the traditional instrument cluster or the central touchscreen to now be projected onto it, delivering various levels of augmented reality. Additionally, thanks to Shy Tech sensors discreetly embedded in the dashboard, drivers can even personally customize the digital content displayed on the HUD.

 

Modern Mobis Concept Car

 

 

Modern Mobis has unveiled its new PBV concept models, the M.Vision TO and M.Vision HI, for the first time. The M.Vision TO is an autonomous vehicle powered by an electrified system, featuring integrated cameras, radar, LiDAR, electronic corner modules, and an MR (mixed reality) display across four pillars—two at the front and two at the rear of the vehicle.

 

 

New integrated technologies combine autonomous driving sensors, electronic corner modules for independent steering and maneuvering, and advanced systems like MR displays—all seamlessly embedded into the vehicle frame. With this groundbreaking technology, Hyundai Mobis will expand the possibilities of purpose-driven mobility, delivering features tailored specifically to drivers' needs.

 

 

Audi Unveils a Brand-New In-Car VR Experience

 

During the 2023 CES show, Audi unveiled its in-car VR experience called "Experience Rides," featuring a brand-new in-vehicle VR kit developed by Holoride installed on shuttle vehicles. Throughout the event, Audi’s e-tron and e-tron Sportback models will be showcased on local roads, with the VR kits positioned in the rear seats of these vehicles.

 

 

 

It is reported that, with this VR equipment, passengers can enjoy an immersive VR driving experience—and even synchronize the game interface with the vehicle's movements. Officials say this kind of experience can also help reduce users' risk of motion sickness.

 

 

Chrysler Synthesis Digital Cockpit

 

Chrysler Synthesis's new interior concept made its debut at CES 2023, featuring a single 37.2-inch-long screen spanning across the driver’s instrument panel and center console, powered by Stellantis' latest infotainment system—known as the STLA Smart Cockpit.

 

 

Chrysler Synthesis's interior design concept encompasses three key layers of the STLA electric vehicle platform: STLA Smart Cockpit (the intelligent cockpit system), STLA Brain (for over-the-air system updates), and STLA AutoDrive (an advanced driver-assistance system capable of Level 3 autonomy).

 

Autonomous driving smart products showcase cutting-edge technology

 

 

Qualcomm Unveils Snapdragon Ride Flex—SoC

 

On January 5, Qualcomm announced the launch of Snapdragon Ride Flex—the industry’s first scalable SoC series that simultaneously supports both digital cockpits and ADAS—at CES 2023, further expanding Qualcomm’s Snapdragon “Digital Chassis” product portfolio.

 

 

 

According to reports, the Snapdragon Ride Flex SoC comes pre-integrated with the industry-proven Snapdragon Ride Vision Software Stack, enabling highly scalable and secure driver-assistance and autonomous driving experiences. It leverages front-facing cameras to meet regulatory requirements and employs multi-modal sensors—such as multiple cameras, radar, LiDAR, and high-definition maps—to enhance perception, creating a detailed model of the vehicle's surrounding environment that feeds into advanced vehicle control algorithms.

 

 

Continental develops software stacks for assisted and autonomous driving systems.

 

On January 4, at CES 2023, Continental and Ambarella announced the establishment of a strategic partnership to jointly develop scalable, end-to-end hardware and software solutions powered by artificial intelligence (AI), designed for advanced driver-assistance systems (AD) and autonomous driving (AD), ultimately enabling fully automated driving.

 

 

In addition to developing camera-based perception solutions for ADAS, Continental and Ambarella are also focusing on creating scalable, full-stack systems tailored for L2+ to highly automated vehicles. These full-stack solutions leverage a multi-sensor approach, incorporating Continental Group’s high-resolution cameras, radar, and LiDAR technologies, along with the associated control units and essential software.

 

 

ADI and Seeing Machines Advance Driver Assistance Systems

 

Analog Devices, Inc., a global leader in the semiconductor industry, and Seeing Machines (LSE:SEE), an advanced computer vision technology company renowned for designing AI-based driver monitoring systems, have announced a strategic partnership to jointly support the research and development of high-performance driver and passenger monitoring system technologies. Analog is showcasing its DMS solution, which integrates IR LED drivers and GMSL cameras.

 

 

 

This collaboration combines ADI’s advanced infrared drivers and high-speed Gigabit Multimedia Serial Link™ (GMSL) camera connectivity solutions with Seeing Machines’ AI-powered DMS and OMS software, enabling a powerful system for gaze, eyelid, head, and posture tracking. At the same time, this solution addresses key challenges such as energy efficiency, functional safety, hardware size, and image quality, paving the way for cutting-edge passenger monitoring capabilities and offering flexible options for deploying multiple in-cabin cameras.

 

Visual sensors shine with a dazzling array of highlights.

 

 

Hawkeye's brand-new SoC supports automotive 360-degree surround-view systems.

 

On January 4, OmniVision Technologies unveiled its new 1.3-megapixel OX01E20 system-on-chip (SoC) for automotive 360-degree surround-view systems (SVS) and rear-view cameras (RVC) at CES 2023, the International Consumer Electronics Show.

 

 

OX01E20 delivers high-performance LED flicker suppression (LFM) and 140dB high dynamic range (HDR) capabilities.

 

The OX01E20 features a 3-micron image sensor, an advanced Image Signal Processor (ISP), and full-featured Distortion Correction / Perspective Correction (DC/PC) along with On-Screen Display (OSD), all packed into a compact 1/4-inch optical-format package. This allows designers to simultaneously achieve small form factor, excellent low-light performance, low power consumption, and cost-effectiveness. Additionally, the OX01E20 can be implemented using just a single PCB board, further enhancing the reliability of the camera module.

 

 

Tianma showcases the 27" DMS (Driver Monitoring System)

 

At this year's CES, Tianma also showcased several cutting-edge smart cockpit display technologies on-site, including a 27.6" curved Local Dimming panel, a 27" DMS (Driver Monitoring System), and a 27" LTPS TED display.

 

 

“Large-screen integration” and “multi-screen integration” have already become standard features in smart driving cockpits. At the same time, they also align with the era’s demands for “personalization” and “seamless, all-in-one integration,” debuting a groundbreaking 15.46-inch T-shaped touch-enabled integrated central control display solution that not only delivers a cutting-edge technological vibe to automotive smart cabins but also seamlessly integrates both product design and advanced technology.

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